Post by account_disabled on Mar 6, 2024 5:30:12 GMT
The important ways voice and text search differ. . Query length The first thing we think about is query length right They must be different. We pulled data for query length for Cortana searches and compared that with query length for general text searches. Text Query length.png Not surprisingly query length for text searches is pretty short about words. Were using computer language its not a sentence its the most direct route to express our intent. Then we looked at query length for voice search. voice query length.png What you can see is that the successful voice searches the ones that get the most volume impressions and clicks are the ones with words in the keyword or query.
This was a little unexpected. I thought the query length for voice Greece Mobile Number List searches ould be significantly longer than for textbased searches. But again weve just started learning how to use voice search. We ran these tests months ago and I expect a followup would show longer query length for speech. The younger generation like my son are more comfortable using natural language. Heres a great example the brilliant Tom Anthony shared at SMX Munich this March of voice searches his daughter had done Tom Anthony Daughter Queries.png Notice the degree of selfselection and specificity.
Were all going to be trained to search like this one day. Take action Most likely youre already targeting word keywords such as Bahamas Bahamas air fare Bahamas vacation Bahamas vacation packages Bahamas travel Pro Tip Test out adding longer more voicefriendly keywords such as Cost for air fare to Bahamas Bahamas vacation info Best Bahamas vacation package travel guide While broad or phrase match targeting may help account for these longer keywords its not necessarily conversational and thus may not cover the ways people search with voice. .from text search in the usage of question phrases. When you type a search you use computer language Bahamas vacation deals for example. When you speak a search you use your own.